A bad day on the mountain beats a good day in the office.
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Over the years, I’ve learned that skiing and business have one important thing in common—growth happens when you work hard and take risks. Calculated risks. Risks with high rewards that land you where your competition wasn’t brave or smart enough to go.
Growing a brand is about differentiation. We all know that. The tricky part is figuring out how to strategically differentiate yourself to make growth happen. Often, the path less traveled—the one that leads to differentiation and market share—is right in front of you. But you can’t see it because you’re either too close or it looks too treacherous to navigate. This is what my experience and perspective does for clients—it shows you different paths. Paths that seem obvious to me from the outside, but are hidden from you on the inside. You bring your vision and I’ll help you find the best path forward. |