Strategy
Long-term business plans and brand loyalty are intertwined. We build a strategy platform that will streamline your efforts. Our strategy offers the confidence a business needs to move forward swiftly. Here is how it works: We begin by clarifying your business goals, we then efficiently uncover an accurate analysis of your business and finally create actionable clarity.
Strategy Platform:
- Guidebook for all areas of business—specific to company
- Business objective clarification
- Define the core elements that drive business
- Positioning
- Ideal customer targeting
- Customer choice drivers
- Clarify and refine business vision
- Capability evaluation
- Competitive category mapping
- Opportunities
- Sales alignment
- Organizational alignment with strategy
- Voice/personality guidelines
- Brand and brand extension alignment
- Messaging plan
- Authenticity evaluation
- On-site/off-site work sessions
Implementation of Strategy
No one can implement a strategy better than the ones who created it. At Pivot Lab we offer the option of using Pivot Lab to also consistently execute your strategy across all media, effectively developing a full brand experience. See our portfolio at pivotfactory.com.
Brand Implementation:
- Logo
- Web sites (CMS and database)
- SEO
- Video production (Broadcast, infomercials, online)
- Animated—concept storytelling
- Packaging
- Naming
- Taglines
- Print collateral
- Signage (interior, exterior, way-finding, vehicles, etc)
- Graphic standards manual
- Business papers
- Advertising—print, television and radio
- Public relations
- PowerPoint presentations (sales, speeches, etc.)
- Trade show booth
- Point of purchase
- Copywriting
Marketing Plan:
- Marketing program and materials
- Public Relations and social media
- Media planning and buying (traditional and online)
Training Sessions
It’s crucial that your entire leadership team is aligned with your business goals and objectives. We can tailor a training program to match your organization's needs either by adapting an existing program or developing a new one.
Leadership Team Design and Growth:
- Strengths evaluation
- Consistent application of strategy
- Action plan development based on strategy
- Innovation and evaluation based on strategy