Long-term business plans and brand loyalty are intertwined. We combine both business and brand goals to build a genuinely insightful strategy. Our strategy offers the confidence a business needs to move forward swiftly. Here is how it works: We begin by clarifying your business goals, we then efficiently uncover an accurate analysis of your brand and finally create actionable clarity.
Strategy Platform:
- Business objective clarification
- Brand positioning
- Brand voice/personality
- Brand and brand extension alignment
- Messaging hierarchy
- Strategy guidebook
- Ideal customer model
- Sales alignment
Business Audit:
- Define the core elements that drive business
- Clarify and refine business vision
- Authenticity evaluation
- Capability evaluation
- Industry trends
- Competitive category analysis—mapping & strategy
- Sales integration
- Growth opportunities
- Organizational alignment with strategy
Brand Audit:
- Internal assessment
- Internal culture assessment
- Customer experience assessment
- Brand equity/awareness
- Customer segmentation
- Influencer segmentation
- Choice drivers
- On-site/off-site work sessions
No one can implement a strategy better than the ones who created it. At Pivot Lab we offer the option of using our sister company Pivot Factory to consistently execute your strategy across all media, effectively developing a full brand experience—considering every possible sensory perception your audience may have when they encounter your brand. See our design division at Pivotfactory.com.
Brand Implementation:
- Logos
- Packaging
- Collateral
- Websites
- Signage
- Graphic Standards
- Business Papers
- Naming
- Taglines
- Environmental
- Search Engine Optimization
- Video—DVD and streaming
- Print, television and radio advertising
Financial Internalization:
- Management presentations
- Management training
Brand Internalization:
- Presentation and events
- Brand essence video
- Educational tools
- Brand stewardship check up
- On site seminars
Excessive growth can be fatal to any company without a well-planned financial strategy. Since our brand strategy platform often ignites growth, we offer an additional module that will identify opportunities to create financial stability and maximize the use of funds. It is the sort of expert financial analysis and strategy that can guide your business safely into the next phase of growth.
Financial Strategy:
- Revenue growth and how it effects cash flow
- Financial budgeting
- Evaluation of future capitalization needs