STRATEGIC BRANDING
Over the years, I’ve learned that growth happens when you work hard and take risks. Calculated risks. Risks with high rewards that land you where your competition wasn’t brave or smart enough to go.
Growing a brand is about differentiation. We all know that. The tricky part is figuring out how to strategically differentiate yourself to make growth happen. Often, the path less traveled—the one that leads to differentiation and market share—is right in front of you. But you can’t see it because you’re either too close or it looks too treacherous to navigate.
Growing a brand is about differentiation. We all know that. The tricky part is figuring out how to strategically differentiate yourself to make growth happen. Often, the path less traveled—the one that leads to differentiation and market share—is right in front of you. But you can’t see it because you’re either too close or it looks too treacherous to navigate.
IT'S AS EASY AS 1, 2, 3
I take a three step approach to developing a winning brand. My process utilizes discovery, defining, and then designing. Depending on your needs and business objectives these steps can be done as one-off projects for specific initiatives or together to create a full audience experience that drives your leadership and staff to new heights of accomplishment or secures your long-term relationship with your audience and customers.
Leadership Survey
Brand Audit Audience Profile Customer Needs Assessment Competitive Analysis |
Brand Personality
Category of Business Audience Choice Drivers Positioning Features, Advantages & Benefits Brand Icons Values Messaging Hierarchy Core Purpose |
Identity
Packaging Website Social Media Brand Guidelines Advertising Photo & Video Assets Print Collateral Campaign/Product Naming |