It’s the one thing (other than stable cash flow) that businesses long for—loyalty from buyers and from their staff. Some would say that it is nearly impossible for a business to hold a person’s attention and trust. What would cause this? Too much clutter and too many distractions? The unraveling of moral fiber in our culture? What?

Here is an interesting fact. Gallup says, “Many employees are highly motivated when joining a company but then become increasingly disillusioned.” That sounds quite similar to how a consumer looses interest in a product or service.

It seems clear that, in the beginning, the employee or buyer is pleased they have made the right choice for themselves, but some how there expectations are not met.  The source is easy to find the solution simple in understand, but challenging to execute.

If a company truly understands themselves and their offerings and then has the discipline to represent it correctly, in both hiring and communicating with potential buyers, there will be little disappointment. The company will have accurately explained what the person is about to experience and the person will then have the exact experience they expected, hopefully an even better experience than they expected. It’s likely the decision maker will feel more committed to the business, and loyalty will be built, as it always has been, with one trustworthy action after another.

The difficulty really lies in defining the true values and principals that naturally propel a company forward and aligning the company according to those guidelines. But once you’ve done that, it all becomes straightforward, your business and marketing strategy as well as how you relate to your staff and buyers.

Tags: business, business growth, customer loyalty, employee loyalty, evolving business, growing business, loyalty, Pivot Lab, Shari Burk

This entry was posted on Saturday, November 21st, 2009 at 1:55 pm and is filed under Accelerate Business, Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.