My opinion is not a popular one in this industry, but the self-indulgent waste in the branding, advertising, and marketing was the thing that pushed me to the point of being philosophically opposed to the industry. I went on a quest to find a way to redeem “marketers,” and the result was a systematic, efficient approach that streamlines the evolution of a company, and subsequently, a new service offered by my company Pivot Lab. It’s the accumulation of years of soul searching, study, and practical application of the theories I collected along the way. These are the theories that succeeded in practical application in the real world of business. What use are ideas if they don’t produce the results we are looking for?

Here are a few more tips on developing a healthy honesty in business.

The previous entries addressed a study that shows people lie often and the most popular people lie the most often. Since every business wants to become more popular, how will this effect your business negatively?

Next it makes sense to address how can you minimize any negative impact. Here are additional ideas.

Learn how to investigate your personal and collective presuppositions. Writing them out in actual sentences or bullets is a great way to become aware of them. We make many assumptions in any decision process. Start with what you can unveil now and add to it whenever you become aware of another. It will become easer to recognize with practice. Eventually it will become a habit.

Make certain the problem is framed in reality before attempting to solve it. Develop the discipline to stop and ask the problem you are about to solve is really the one you need to be solving. Is there a problem that is deeper rooted? Is this problem based on un-investigated presuppositions? Why do we think this is the problem? Because it’s always been the one we’ve been trying to sole or do we really this is the real problem?

Demonstrate how the truth can be gracefully told. If you aren’t certain how to do this, seek out help. There must be someone you know who has this skill. Often a great sales person will be a natural at this; however beware they are typically comfortable with bending the truth. Begin to change your own speech patterns and launch a company-wide effort that acknowledges the current state of the organizational culture.