Erin Baker’s Wholesome Baked Goods made a great product. The challenge was that their business and brand strategy was not yet clearly defined. Their messaging needed to be clarified as well as a positioning that would differentiate them within the healthy foods category.

After looking at all aspects of the company we identified that at the core of the organization was a passion for making all natural, wholesome, baked goods that provided sustained energy. We then developed this core definition into a consistent brand experience across pertinent customer touch points.

Baker’s now possessed the clarity and confidence to promote their current products as well as develop new brand extensions. An existing buyer allowed Baker’s to choose their position in the retail aisle as well as the shelf level. A large prestigious retailer now understood the advantage of carrying the Baker’s brand and agreed to place their product in those stores. They have now expanded beyond the Pacific Northwest into California, the Midwest and East Coast.

“I’m so proud of our new positioning. It’s a pleasure to show it applied to our packaging and the response has been extraordinary.”

Erin Baker, President
Baker’s Breakfast Cookie, Inc.