Microstaq

SITUATION

Microstaq had a brilliant idea that would truly revolutionize the enormous industry of flow control. They had a lot of really impressive technological data but no concise way to communicate an exciting but mind bending offering—combining MEMS semiconductor chips and flow control.

INSIGHT

We uncovered that they had to appeal to two different decision makers, the business mind and the engineer. Microstaq was the only flow control company that offered both groups this extreme level of flexibility that will add value to their product offerings.

RESULT

Microstaq had us develop a complete brand experience based on strategy. We developed everything from their office interior to their presentation materials. They reduced their number of introductory sales meetings from five down to one. They also needed to relocate in order to hire enough talent to sustain their rapid growth. Microstaq’s difficulty now is keeping up with the demand.

“You guys figured out in forty minutes what we have been working on for three months.”

Sandeep Kumar, CEO
Microstaq

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