NatraBio, a leading natural medicine and supplement manufacturer, asked us to help them launch a new homeopathic flu product. After investing a great deal of time and resources to develop Flu Resist, NatraBio was eager to increase their chances of success in a cluttered market.

The audience enters the buying cycle because they need relief. The key was to understand their buying process. The flu frequently causes someone to feel as if his or her whole body is inflamed, achy and feverish and they are looking for immediate relief.

We designed a red package that the target immediately identifies with their uncomfortable symptoms that also visually communicates how the remedy will enter their system with vigor utilizing Flu Resist’s unique distribution device. When first listed on Drugstore.com, NatraBio sold one unit of Flu Resist every two minutes. At the time it was said to be the most successful new product launch in the history of the site. No small feat for a naturopathic product competing with mainstream remedies who have access to far greater marketing dollars.