In a world of constant technological change, Samson, the strongest name in rope, needed to remain relevant in the minds of their customers. They also needed to preserve their logo, the oldest actively registered trademark in the U.S. Samson also had to reach four vastly different target audiences while still preserving the brand. They hired us.

We discovered Samson needed to express three things clearly and equally—innovation, performance and their long-standing history. We applied this three-pronged approach to all of their touch points for four different audiences.

Samson now has a strong brand that has increased revenue, generated loyalty and provided consistent messaging to all touch points in four different industries.

“We feel that now our branding is one of our strong points, putting us in a great position to be the most recognized and demanded high-tech rope in the industry.”

Craig Westlin, Gen. Sales Manager
Samson Rec. Marine Division