1. We can quickly articulate the difference between what matters to us and what matters to our customers.
2. Our current and future business, operational, marketing, and financial decisions are based on a strategy that is well-documented and easy to access.
3. All leaders participate in developing our strategy.
4. We have identified a position we can hold long term in our market. It is quite different from any competitor and extremely meaningful to our customers.
5. Our position in the market is rooted in the natural abilities of our company and therefore easy for us to deliver.
6. We have identified our business goals and tied our marketing and sales strategy to those goals.
7. We have considered nearly all of the ways in which our customers experience our business and have enhanced that experience based on our position in the market.
Fueling the Entrepreneurial Spirit
