Aerotech
Beating the goliath competition
Situation
Aerotech Golf Shafts, a small and little known manufacturer wanted to break into an established industry of well entrenched custom golf club fabricators without the financial backing of a major brand.
Insight
Custom club makers are most interested in understanding in clear terms the technology that produces the product’s benefits
Strategy
Our strategy focused on explaining the unique technology behind their proprietary manufacturing process which offered golfers improved stability, power and consistency. Developing a strong brand message and a consistent identity. Simplifying the selling process by aligning real customer needs with their innovative products.
- Aerotech garnered national attention and recognition by industry leaders like Jack Nicklaus, and became a choice of leading custom club makers around the world.
“Their knowledge of brand strategy and their creative design skills have successfully allowed Aerotech golf to gain additional market share in a highly competitive industry.”
Chris Hilleary, President
Aerotech Golf
