Positioned to sell. Product differentiation pays off.
Portionables, a Washington based food manufacturer specializing in quick-frozen sauces, soups, and side dishes targeted to fine restaurant chefs lacked sales, wasn’t profitable, and in general wasn’t being taken seriously. They were looking for ways to become more relevant and appealing to the marketplace.
- Smaller portioned items provided greater flexibility for chefs and cost savings for the restaurants
- The existing brand image did little to communicate this and instill trust in the new concept
- No visually recognizable image or memorable story for the brand existed
Our strategy focused on creating a strong visual image that would build confidence, trust and appeal among chefs for Portionables.
- Portionable’s appeal caught the attention of Sargento Foods, one of the largest cheese manufacturers in the US, who bought the company in 2007.