The ability to answer YES to the statements below means you have an extremely healthy brand.
Our current and future business decisions are based on an established brand strategy.
We have identified our business goals and tied our brand strategy to those goals.
We can quickly describe our audience, who the decision makers and decision influencers are.
If our brand no longer existed, our customers would feel the loss.
We are stewards of all aspects of our customers brand experience.
Our branding strategy addresses all the ways a customer might interact with the brand.
We actively identify what is important to our customers and how they feel about our product or service.
We can articulate the difference between what matters to us and what matters to our audience.
Our executive management can articulate the specific benefits (vs. features) that entice our audience to choose our brand.
Our brand strategy and guidelines are well-documented and easy to access.
Our customers can state clearly and simply why our brand is important to them, and why it’s radically different.
Our brand promise is rooted in the soul of our company and therefore easy for us to deliver on.
All key leaders participate in developing our brand strategy.
Get to yes.
Contact Shari at [206] 669-6158 or email shari@pivotlab.com
Extra credit statements:
Employees are rewarded for delivering what our brand promises to deliver.
We experience a great deal of organic growth driven by return business and client referral.